Monday, 11 March 2013

Plastic Business Cards Basic Overview

Unlike other types of cards such as plastic membership cards and plastic discount cards, business cards are designed to convey information. Plastic is a material that's just about as versatile as paper and much more durable and eye-catching.
A plastic business card is similar in size and shape to a paper business card, is flexible, waterproof and more durable than paper. The standard size of cards is 90 x 55, although in reality they can be cut to any size you choose. Business cards are generally printed on 310gsm or 350gsm white art board.95% of business cards are printed on plain white card.

The design of your plastic card is a key important factor to consider. Before you design the unique cards, make sure you have a logo that's both powerful and attractive. Plastic cards use a thermal transfer process to deposit ink.
Before printing think about the colour of the card. Most business cards are printed on either cream or white stock. But you can choose any colour by your choice. You also need to think about the card stock you use and the print process. A thicker card will communicate quality and will increase brand perception, but it’s more expensive. Digital print is cheaper in low runs, but Litho looks better - and again creates a stronger image of quality.
Another way to create a memorable business card is by using a distinctive texture which will give clients an immediate tactile reaction. Some available textures include: metal, plastic, leather, cork, fabric, wood and rubber.

If you want better quantities you will have to pay, and your card will look precisely the same as numerous others, thus devalue your corporate image. Your custom plastic business card should convey your message clearly. This means that when people look at it for the first time, they come away with a well-defined impression of you, your company and your products or services. Whatever you do your business card must reflect your overall branding - and if it's the first piece of branding you are producing, then make sure the design can be scaled to websites, newsletters and other types of marketing collateral.
Business Cards are cheap in comparison to the amount you can spend on other forms of advertising. Use your business cards as you would any other marketing material and make them work for you. Of course, a great design is useless without the essential information. Don't forget to include your company name, where you are located, what you are about and how you can be contacted and be sure that everything is legible.

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