Saturday, 16 March 2013

Purpose of plastic card

Plastic cards are getting more popular among the people nowadays having the ability to promote services and products, these little cards are making big differences and are increasing sales of businesses worldwide.. Because of their small size they can easily be carried in a pocket or wallet. They are considered to be more reliable and professional.
The main purpose of making plastic card is to make more marketing of your business and to make it more attractive in order to make your card unique from others. A well designed card can attract large number of customers and can easily maximize your business to the peak point. They are used in almost every field of work in all over the world. Plastic cards are also an excellent way for a start up to get a brand to the market quickly. These cards are now used as membership cards, debit, credit, ID cards. They are also used in offices, schools and colleges for identification and also used in hotels and hospitals and in different places. Mostly offices are using them for recording of staff timing in and out.

Plastic cards are one of the best ways you can step ahead of your competition. Their durability shows your customers that you are building a long lasting relationship with them and that you value their business.
Plastic cards are most often used for the following purposes:
·         License cards
·         Gift cards
·         Access control cards
·         Credit cards and even
·         debit cards
·         Employee ID cards
·         Student cards
·         Membership cards
·         Loyalty cards
In order to have a best card for your business you have to look for that one who are providing you high quality cards with professional, good looking and attractive designs. A card must contain all of the required features and it should be made up of high quality plastic so that have resistance towards scratches. And last for a long time period.

This is something that needs to be kept in mind whilst choosing the design for the plastic card. Keep the design simple yet attractive. Photos can look very striking with the use of lithographic technology. Avoid the use of very large or colorful images. Variety of colors and text will also be distracting. When finalizing the design, keep in mind that there needs to be sufficient space for the necessary details like the logo, phone numbers and addresses. These elements need to be clearly visible so that the users are at ease with reading them.

Monday, 11 March 2013

Plastic Business Cards Basic Overview

Unlike other types of cards such as plastic membership cards and plastic discount cards, business cards are designed to convey information. Plastic is a material that's just about as versatile as paper and much more durable and eye-catching.
A plastic business card is similar in size and shape to a paper business card, is flexible, waterproof and more durable than paper. The standard size of cards is 90 x 55, although in reality they can be cut to any size you choose. Business cards are generally printed on 310gsm or 350gsm white art board.95% of business cards are printed on plain white card.

The design of your plastic card is a key important factor to consider. Before you design the unique cards, make sure you have a logo that's both powerful and attractive. Plastic cards use a thermal transfer process to deposit ink.
Before printing think about the colour of the card. Most business cards are printed on either cream or white stock. But you can choose any colour by your choice. You also need to think about the card stock you use and the print process. A thicker card will communicate quality and will increase brand perception, but it’s more expensive. Digital print is cheaper in low runs, but Litho looks better - and again creates a stronger image of quality.
Another way to create a memorable business card is by using a distinctive texture which will give clients an immediate tactile reaction. Some available textures include: metal, plastic, leather, cork, fabric, wood and rubber.

If you want better quantities you will have to pay, and your card will look precisely the same as numerous others, thus devalue your corporate image. Your custom plastic business card should convey your message clearly. This means that when people look at it for the first time, they come away with a well-defined impression of you, your company and your products or services. Whatever you do your business card must reflect your overall branding - and if it's the first piece of branding you are producing, then make sure the design can be scaled to websites, newsletters and other types of marketing collateral.
Business Cards are cheap in comparison to the amount you can spend on other forms of advertising. Use your business cards as you would any other marketing material and make them work for you. Of course, a great design is useless without the essential information. Don't forget to include your company name, where you are located, what you are about and how you can be contacted and be sure that everything is legible.

Friday, 22 February 2013

Business cards

A business card typically includes the giver's name, company affiliation (usually with a logo) and contact information such as street addresses, telephone number(s) and/or e-mail addresses. A professional plastic business card will often (but not always) include one or more aspects of striking visual design.

The exchange of business cards has become common even for social introductions. Even today, some people still carry "personal" business cards which contain only personal contact information and have no relation to their employer or business.

Plastic business cards can be highly customized with colorful designs and patterns to give a polished and professional look guaranteed to give out the right impressions to your clients or customers.We believe plastic business cards/ plastic loyalty cards say a lot about a business and determine the impression an enterprise gets on first glance.